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El Diario

Audience Profile

Personal Demographics

Male.......................................... 57%
Female..................................... 43%
Average age............................ 41
Married..................................... 54%
Single....................................... 33%
Born outside of the U.S.*...... 80%
Average years in the U.S.*... 15
(* Among Hispanic Adults born outside U.S.)

Household (HH) Demographics

Average HH Size..............4
Average HH Income........$60,053
HH’s with Children..........55%

(Age 17 and under)
Language Preference
Spanish..............................88%

*Source: Scarborough Research 2011 R1; A18+ . *Among Hispanics. ** Among Foreign born Hispanics. Base El Diario daily print audience.