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La Raza

Audience Profile

Personal Demographics

Male......................................... 48%
Female.................................... 52%
Average age........................... 40
Married.................................... 61%
Single...................................... 31%
Born outside of the U.S.*..... 67%
Average years in the U.S.*.. 18
(* Among Hispanic Adults born outside U.S.)

Household (HH) Demographics

Average HH Size..............4
Average HH Income........$57,399
HH’s with Children..........61%

(Age 17 and under)
Language Preference
Spanish..............................82%

Source: Scarborough Hispanic Study 2011 R1; A18+ . *Among Hispanic. ** Among Foreign born Hispanics.