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Press Release

National Latino Voter Poll Shows Republican Presidential Candidates
Out of Touch with Latino Voters
Voters say they are either unfamiliar or have an unfavorable opinion of the candidates; Obama’s support strengthens

LOS ANGELES, CA –October 17, 2011 – impreMedia, the leading Hispanic news and information company, announced today the results of a national tracking poll focused on the political landscape.

The survey was conducted by impreMedia and Latino Decisions between late September and early October. The results show a lack of knowledge with respect to Republican candidates and a less favorable image of the party.

Former Massachusetts Governor Romney had only a 28% favorability rating among Latino voters, with 25% saying they had an unfavorable opinion of him. Texas Governor Perry, the only candidate with a large Latino constituency, had a disapproval rating of 37%, a figure strikingly similar to the total amount of support he received during the last election in November 2010, when 38% of Latinos in Texas voted for his campaign for governor.

“Republicans should be concerned,” said Monica Lozano, CEO of impreMedia, “These numbers suggest that Republican candidates have not been effective in reaching out to Latino voters and their position on critical issues seem to be out of step with this electorate. This will require a special effort on their part if they hope to close the awareness gap.”

Recognition of other Republican presidential candidates and disapproval levels are especially low with 58% stating that they had no opinion or had not heard of Michelle Bachmann. 29% had an unfavorable opinion of the Minnesota Congresswoman and representative of the Tea Party. Only 13% had a favorable opinion of her.

In terms of issues, immigration and the economy and jobs ranked number one with 42% of Latino voters listing each as the most important issues in the United States. The survey found strong support for two measures announced by President Obama’s administration: the American Jobs Act (known as the “Jobs Act”) and changes in administrative policy with regards to deportation.

Seventy-eight percent of Latino voters stated that they believed Congress must approve the Jobs Act backed by Obama, in stark contrast to the Republican filibuster that blocked the legislation from being considered by the Senate.

On the issue of deportation, Latino voters appear to be paying close attention, with 47% saying they have heard about it, and support the idea of not deporting people who have no criminal history.

Focusing on those two issues appears to be paying off for President Obama, whose approval with Latino voters has increased. 49% of voters stated they were sure to vote for the president, compared to the 39% from a previous installment of this same survey. The number has fluctuated throughout 2011 but has typically stayed below 50%.