The Leading Hispanic News and Information Company

Press Release

impreMedia Provides Exclusive Coverage of Mexico's Presidential Elections
www.Impremedia.mexico-aca.com to feature original content from leading journalists, interviews with political figures and voters    

LOS ANGELES, CA – JUNE 29, 2012 – impreMedia, the leading Hispanic news and information company, today announced details regarding unprecedented coverage of the historic Mexican presidential election on July 1st, 2012 via www.impremedia.mexico-aca.com.

Exclusive coverage will begin this Sunday, July 1st, 2012 with reports from 10 leading journalists in seven cities across Mexico. Special coverage will document the lives of migrant voters and their families in the United States across the cities of Mexico City, Guadalajara, Tijuana, Reynosa, Puebla, Leon, and Morelia. Centralized at the heart of Mexico City, journalists will be covering activity round the clock from the Federal Electoral Institute and from the headquarters of the three political parties: PRI, PRD and PAN.

“Reports on the Mexican elections of July 1st will be unique” stated Jesús Del Toro, Editor-in-Chief of Rumbo in Houston. “Our coverage is unique in that it will focus on the feelings, opinions and interests of voters, Mexican migrants, and Mexican voters who have relatives in America. In addition to providing comprehensive information on the Mexican general election, impreMedia and its’ partners will provide a unique angle: focusing on the influence and experience of Mexicans in the U.S. and their families in Mexico."

A dedicated website (www.impremedia.mexico-aca.com), which was launched two months ago in order to fully cover the background of this historic election, will be updated in real time and can be accessed via (laraza.com , eldiarony.com , laopinion.com, rumbotx.com, themensajero.com, laprensafl.com, and impreMedia.com). Real-time coverage may be seen online at (impremedia.mexico-aca.com) and analysis of the results can be read in impreMedia’s prestigious Spanish-language dailies: La Opinión in Los Angeles and El Diario in New York.

"We want to cover the election with a fresh and informative angle of what interests us as Mexican citizens who live abroad” said Hilda Garcia, director of digital content for impreMedia, “A perspective which is very different from what is covered by the media, which focuses more on the impact for Mexicans who live in the country.”

About Mexico-Aca.com
The site is coordinated by two talented journalists: Jesús Del Toro, Editor-in-Chief of Rumbo based in Houston and La Raza based in Chicago, as well as María Antonieta Mejía, Editor-in-Chief of San Francisco’s El Mensajero. The production of content and supporting analysis will also include reporters from across the impreMedia family of publications, and participation and collaboration with www.SinEmbargo.com.mx, a mexican website with political information provided by Mexican Journalists, offering a local coverage.

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