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Audience Profile

Personal Demographics

Male......................................... 67%
Female.................................... 33%
Average age........................... 32
Married.................................... 34%
Single...................................... 50%
Born outside of the U.S.*..... 83%
Average years in the U.S.*.. 12
(* Among Hispanic Adults born outside U.S.)

Household (HH) Demographics

Average HH Size..............4
Average HH Income........$47,916
HH’s with Children..........63%

(Age 17 and under)
Language Preference
Spanish..............................81%
Source: Scarborough Hispanic Custom Study 2010 R1; A18+

Source: Scarborough Hispanic Study 2010 R1; A18+ . *Among Hispanics. ** Among Foreign born Hispanics.